Vodafone Tariffs

Vodafone is reducing the cost of its mobile internet service, and also increasing data allowance, for customers traveling to Europe in order to drive growth amongst smart phone users, it said.

The move is being rolled out in Vodafone’s major markets in time for Christmas and will be available to all of Vodafone’s European markets by summer 2011.

The Vodafone Tariffs offer is available on Vodafone Stores

One example of a price plan for

Price plans of £40 and above will give UK Vodafone customers a daily roaming data allowance of 25MB in the European Economic Area and Switzerland.

Customers on plans under £40 can pay an additional £10 to receive the same allowance.

Ovum analyst Jeremy Green commented: “Vodafone has taken a firm, but small, step towards cutting roaming charges for data users. It will inevitably trumpet the generosity of its offer, and users will almost as inevitably complain that the new deal does not abolish roaming charges altogether.

“In fact, there is a sense in which Vodafone is making a virtue of an impending necessity, since regulatory pressures are reducing, pushing data roaming charges downwards. A price reduction initiative from other large groups is highly probable.

“The new arrangements are modeled on the existing ‘passport’ arrangement for voice roaming, whereby users may opt in to a tariff plan to have roaming access at ‘home’ rates for a fixed fee (either per day or through a monthly contract).”